I don't think they are bad owners at all. I learned about nutrition gradually, and when I was younger I was guilty of feeding Iams and Science Diet. My dogs lived, and we gave them proper vet care and training, so I don't think I was a bad owner, either.
I do find it frustrating when people will not open their minds to other avenues that may be better for their dogs, however. The longer we live, the more we are supposed to learn. When you hear comments like "My dog lived a long life on Pedigree", it can be a little difficult to get the point across. My dad drank all his life. He lived a long time, but I bet his liver looked like he**.
I had a lady come in my store the other day, and stand in the Beneful aisle staring. When I asked her what I could help her with, she told me she couldn't afford to feed anything better than Beneful to her dog, but was worried about its low quality. We discussed her dog's escessive shedding issues and then turned to how much she feeds.
I got out my trusty calculator and showed her the difference between feeding 6 cups of Beneful each day, and 4 cups of Nutro Natural Choice each day. It ended up being less money, not more. She bought a bag of each, and is doing a slow transition, very happy that she was able to help her dog and stay in budget.
Now granted, Nutro Natural Choice is not the best stuff out there, but without the corn gluten as the primary protein source, and with the supplements that the Nutro adds to their foods, I think it was a win. In this economy, where everyone seems to be downgrading their dog foods to save money, we have to do what we can.
Who knows, next time she asks me I may be able to move her up to Blue!
I take on each customer one at a time. They are either going to do it or not, but at least I can try. My best consolation is that I have more Blue customers this year than my store has ever had, and that makes me feel successful, even if I still sell Pedigree and Beneful.
Edit: Chaos-I rather resent the suggestion that I am a bad owner because I happen to feed a kibble that is holistic. I DID do my research before I chose my food, as did many others, and we are not bad owners because we don't feed what YOU think we should feed.